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Marketing, Sport & Media Management
Turn passion for sports, media, or marketing into a career with real-world business skills.
About This Pathway
Program Overview
The Marketing, Sport & Media Management pathway at Illinois Eastern Community Colleges prepares you for a career in business management & administration — with hands-on training, experienced instructors, and the flexibility to study close to home across four IECC campuses.
With 4 programs to choose from, you can find the right fit for your goals — whether you're entering the workforce, earning a credential, or planning to transfer to a four-year university.
Availability varies by campus; speak to an advisor for locations.
Multiple award options. Programs in this pathway lead to AAS, Cert credentials, giving you flexibility to match your timeline and career goals.
Career Outlook
Where This Takes You
Explore live labor market data — typical wages, current job openings, and projected growth — for each program in this pathway.
This pathway is designed to transfer. You complete your first two years at IECC, then finish a bachelor’s degree at a four-year university — so the career outcomes below sit on the far side of that degree, and associate-level wage data would understate them.
What You’ll Study
Business, marketing, and communication coursework applied to athletics, recreation, and the sport industry.
Where It Leads After the Bachelor’s
- Athletic administrator
- Facility & event manager
- Sport marketing coordinator
- Recreation program director
- Team operations staff
Role examples are typical of the field rather than IECC-specific — an advisor can map this pathway to the four-year program you have in mind.
The occupations and wage information presented here are representative of career opportunities that may be available to graduates of this program. Some occupations may require additional education, training, certifications, licensure, or work experience.
What You'll Learn
Program Learning Outcomes
By the time you finish a program in this pathway, you'll have the knowledge and hands-on skills employers are looking for. Tap any outcome to see what it looks like in practice.