When to Use Alternate College Logos

• For student organizations and special events where a distinct but brand-aligned identity is needed.
• When creating promotional materials that require a more stylized or modernized representation of the college's brand.
• In casual or informal settings where a traditional academic logo may not be the best fit.

Guidelines for Using Alternate Logos

• Alternate logos must always be used in accordance with branding guidelines to maintain visual consistency.
• They should never replace the official college logo in formal communications or academic materials.
• Proper color schemes and sizing should be maintained to ensure clarity and recognition.
• Logos should not be altered, stretched, or combined with other graphic elements in a way that compromises their integrity.

When to Use Athletic Logos

• For athletic team uniforms, merchandise, and promotional materials.
• In marketing and social media content related to sports programs, events, and recruitment.
• For athletic facility signage, banners, and digital displays that promote school spirit.
• On licensed apparel, fan gear, and sponsorship materials associated with college athletics.

Guidelines for Using Athletic Logos

• Athletic logos should be used exclusively for sports-related communications and promotional materials.
• They should not be used in place of the official academic or institutional logo for formal documents, administrative communications, or academic branding.
• Color integrity must be maintained to ensure brand consistency and visibility.
• Logos should not be altered, distorted, or combined with other design elements that compromise their recognizability.
• Merchandise and apparel featuring athletic logos must follow licensing and approval processes to ensure brand compliance.

General Logo Usage Guidelines

• Maintain Clear Space: Always leave adequate space around the logo to ensure visibility and impact.
• Minimum Size: To maintain legibility, never reproduce the logo smaller than 1 inch wide for print or 100 pixels wide for digital applications.
• Color Accuracy: Use only the approved brand colors. Never alter the colors of the logo unless using an approved black or white version.
• Background Control: Ensure the logo is placed on backgrounds that provide sufficient contrast.
• Digital Resolution: For digital applications, use the appropriate file format: PNG for web and presentations, SVG for responsive web applications, and JPEG for email.
• Print Resolution: For printed materials, use high-resolution files (300 dpi or higher) to maintain quality.

Special Applications

• Email Signatures: Use the provided email signature templates that include properly sized and positioned logos.
• Social Media Profiles: Use the square-format social media icon versions of the logos for profile pictures.
• Merchandise: All merchandise featuring IECC logos must be approved through the Office of Marketing and Communications.
• Partnerships: When displaying our logo alongside partner logos, maintain appropriate spacing and ensure comparable sizing.
• One-time Events: Special event logos that incorporate or modify IECC logos must be approved by the Marketing department.

Need Help with Logo Application?

If you have questions about using IECC logos or need special formatting for specific applications, please contact the Office of Marketing and Communications for assistance.

For logo file requests or questions, please submit a marketing ticket through the IECC Help Desk.