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The IECC Brand
Our brand standards ensure consistency across all platforms and materials. This comprehensive guide provides resources and guidelines for maintaining the IECC brand identity across our district.
For additional branding resources, please visit our official branding resources page.
Our Mission and Values
Mission
To deliver exceptional education and services to improve the lives of our students and to strengthen our local communities.
Vision
Illinois Eastern Community Colleges is an institution that engages, challenges and supports faculty and students as they pursue excellence in teaching and learning. We place the needs of our students at the center of our decision making, and will continue to be an organization committed to excellence, innovation and continuous improvement.
Our Values
These values, which are the foundation of Illinois Eastern Community Colleges, have defined the District since its inception, and are affirmed by the faculty, students, staff, and administration:
- Stewardship: Accepting our responsibility to be good stewards of the public trust, we will sensibly use our financial, human, and physical resources to achieve our mission.
- Responsibility: Encouraging personal growth and learning through leadership, citizenship, and accountability.
- Integrity: Providing an environment where people are encouraged and empowered to do the right thing in their work and interactions with others.
- Respect: Recognizing and appreciating our similarities and our differences, we demonstrate mutual regard for others through our words and actions.
- Accessibility: Providing access to a high-quality college education for everyone who seeks one while providing the support needed to facilitate attainment of academic and professional goals.
What is IECC's Brand?
IECC's brand is more than a logo or a tagline—it is the story of who we are, what we believe in, and how we make an impact. Our brand is built upon a foundation of accessibility, excellence, and community engagement.
Transformational Education
We don't just teach; we empower. Through hands-on learning, innovative programs, and dedicated faculty, we equip students with the knowledge and skills to succeed in their careers and lives.
Community Commitment
Our campuses are deeply connected to the communities they serve. We are partners in workforce development, cultural enrichment, and lifelong learning.
Personalized Support
We recognize that every student's journey is unique. That's why we prioritize small class sizes, accessible faculty, and individualized attention to help students achieve their goals.
Affordability and Opportunity
Education should be within reach for everyone. IECC is committed to providing high-quality, affordable education that opens doors to future success.
By consistently embodying these principles, IECC ensures that every interaction reinforces our reputation as a trusted, student-centered institution dedicated to transforming lives.
Logo Usage
Select the appropriate college to access logo files. Each logo should be used according to our brand guidelines, maintaining proper spacing, proportions, and color specifications.
Frontier Community College
Lincoln Trail College
Olney Central College
Wabash Valley College
IECC District
Logo Guidelines
- Maintain adequate clear space around logos
- Do not distort or alter logo proportions
- Use only approved color variations
- Minimum size requirements must be observed for legibility
- Do not place logos on busy backgrounds that reduce visibility
Typography
Consistent typography is essential to maintaining our brand identity. The following fonts have been selected to represent IECC and our colleges.
Primary Fonts
Futura
Century Gothic
Franklin Gothic
Our Brand Voice
Our brand voice is the consistent way we express who we are. It helps us build trust, maintain clarity, and engage meaningfully with our audiences.
What Our Brand Voice Is
- Approachable: We use friendly, accessible language that welcomes engagement.
- Inspiring: Our messaging encourages growth, ambition, and lifelong learning.
- Student-Focused: Everything we say and do is designed to support student success.
- Confident: We communicate with assurance while remaining open and inclusive.
- Professional but Personal: We are polished in our communication but never robotic or distant.
Brand Communication Do's
- Use straightforward language that is clear and easy to understand.
- Speak directly to the audience, making messages feel personal and engaging.
- Balance professionalism with warmth.
- Highlight success stories and real-life examples.
- Write in an active voice to keep messages dynamic and engaging.
Need Support with Branding?
The Office of Marketing and Communications is here to help ensure all materials align with our brand standards. For questions or assistance, please contact the Marketing team or submit a marketing ticket through the IECC Help Desk.