How we use our brand is incredibly important. It paints the image of how people see us, whether they be prospective students, current students, alumni, faculty and staff, or the community at large.
Consistency is the key to any brand. Be mindful of the usage of the logos, the official colors, and the preferred fonts that are presented in the Lincoln Trail College Brand Book. While there are certain rules for usage, there is still ample room for creativity as we showcase who we are.
The Coordinator of Marketing and Public Information serves as the gatekeeper of the brand. This is to ensure brand integrity for Lincoln Trail College. If you have any questions about the usage of the Lincoln Trail College brand, please ask.
All apparel and printed materials must be approved by the Coordinator of Marketing and Public Information prior to purchase. All advertising for Lincoln Trail College or any of its departments, programs or clubs or organizations must be approved by the Coordinator of Marketing and Public Information.
The Coordinator of Marketing and Public Information is available to assist you with any projects that require the use of the Lincoln Trail College brand, including graphic design, layout, photography, videography, social media, or website work.