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New Exhibit Now Showing in Brubeck Arts Center Gallery

Wabash Valley College is pleased to announce its latest exhibit now on display in the Brubeck Arts Center Gallery.  Artist and teacher Pravin Sevak has received recognition and awards around the globe for his use of visual puns – an image with two or more meanings that yield a single, yet layered, message – to communicate powerful moral and ethical choices common in contemporary society.

Sevak, a professor at Vincennes University, teaches graphic design, computer graphics, and related courses.  Through his artistic endeavors, Sevak attempts to enlighten or inform using very few words.  Good and bad consequences are presented, often ingeniously, through symbols.  “One example shows the difference between war and peace,” Sevak explains.  “Peace is represented by rows of simple, silhouetted house shapes, and war is represented by rows of similarly shaped silhouettes of tombstones.    The question becomes which house would one prefer one’s self or others to occupy?”

In commenting on “Form Follows Function-Design for Social Good,” Sevak explains …… “Design is an expression that informs, educates, entertains, excites, encourages, inspires, and sometimes amazes us.  It’s a process that allows me to express myself through various means.  It is a problem-solving process to find a clear, concise, and communicative solution.”  He goes on to say, “Graphic design as a profession is cross-culturally sensitive, but it needs to be more socially conscious too.  It can be shaped as an effective platform to address social, environmental, and cultural issues and create awareness.  I have always deeply believed that design should not only be about selling products to a consumer, but to help our fellow citizens, our societies, and our communities at large.”

“This requires creating powerful and subtle messages that are capable of challenging our personal beliefs.  I explore and develop my design concept with signs, symbols, and semiotics to achieve simple, but sophisticated solution.   In my work, I strive to present the audience with a question that he or she must then answer.  This evokes the thought process about visual information that is presented, and is capable of informing them about the topic, which may also ignite change.  In the information age the boundaries between cultures are rapidly becoming blurred.  I believe the role of a graphic designer is to have an in-depth understanding of fellow humans and to make this multi-cultural, heterogeneous society more meaningful through socially conscious design.”

In his closing comments, Artist Sevak states…. “My heart has always been influenced by my love for nature and my love for everyone sharing hope and goodness without cultural restrictions.  In my research endeavors I strive to bring different cultures together through the simple observation that we live on the same Earth and that we all believe in certain universal concepts, such as the preservation of life.” 

Sevak’s exhibit will remain on display through November 18.

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